Using a Real Estate Agent vs “For Sale By Owner”

Using a REALTOR® vs. For Sale By Owner

In today’s real estate market, some home sellers are pinching pennies because they are concerned about the downturn in home prices in recent years. Some people with homes for sale in Colleyville have tried selling their home “by owner” in order to save the commission paid to the real estate agent. Unfortunately, many homeowners find out after the fact that selling a home takes a lot of hard work and a lot of background knowledge of the North Texas residential real estate market. They may learn that using an experienced professional Realtor, such as the Keller Williams agents of Blaser Yoakum Team, can be a smart choice.

To aid you in deciding whether to use a REALTOR® rather than listing your home for sale “by owner, consider two key issues: exposure for your home and your bottom line.

  1. Increase Exposure for Your Home for Sale

According to the National Association of Realtors, 87% of home buyers use a real estate agent when buying a home. What does this mean for the For Sale By Owners (FSBO) sellers? Typically, when an agent begins working with a buyer, they pull up homes matching the buyer’s criteria through the local Multiple-Listing Service (MLS). While anyone can typically search for homes for sale in the MLS, FSBO sellers do not have the ability to post their homes directly to the MLS. This leaves a huge gap in marketing for a FSBO home—many buyers will simply not know the home is for sale. Since almost 90% of buyers use a real estate agent, this makes it really hard for FSBO’s to get the residential showings they need.

Internet marketing is another critical part of listing exposure, because 88% of buyers start their search for a home for sale online. Although there are websites that market FSBOs, they typically do not receive as much traffic as larger sites used by Realtors. Real estate agents are up to date on sites that get maximum exposure on the Internet, and ones that ultimately result in increased traffic through your home for sale. That being said, if you choose to use our Blaser Yoakum agents,  it’s always a good idea to ask about their Internet marketing strategy. (Make sure it’s an aggressive one.)

  1. Colleyville Realtors Price Homes to Increase Bottom Line

Research has shown that residential real estate sellers who list home for sale with a professional Realtor such as Blaser Yoakum Team will end up with a better bottom line result after the sale of their home. One of the reasons for this is smart pricing. There are many pieces that go into the strategy of pricing a home for sale. Our skilled Colleyville Keller Williams real estate agents are:

  • Familiar with current real estate market trends
  • Extensively trained and experienced in pricing homes for sale
  • Able to avoid document errors often made by inexperienced home sellers
  • Trained in negotiation skills that help sell your home at top dollar

Mistakes made by “for sale by owner” (FSBO) sellers can cost homeowners hundreds, if not thousands, of dollars. Realtors understand the terminology and paperwork used during a real estate transaction and know what to look for when reviewing offers from prospective home buyers. Even small errors can cost quite a bit. Blaser Yoakum agents also have experience in negotiations and understand what items can and cannot be negotiated when listing your home for sale. Often home sellers using an agent end up with a better bottom line and a lot less headaches than those selling FSBO.

Putting Your Home Up for Sale in Colleyville

Real estate transactions can get complicated, and in today’s market they can be becoming more complicated than ever. Using a Colleyville Realtor® can help the process go more smoothly. Dave Ramsey, a well known financial author has stated, “If I were to put my personal residence on the market today, I’d use an active real estate agent who really knows his or her stuff in the marketplace. I’d gladly pay them their commission, too.”

Contact the Blaser Yoakum Team to learn more about homes for sale in the Grapevine, Collevyille, Southlake area. Our Keller Williams agents can show you the true benefits of using a professional REALTOR® when selling your home. Just call us at 817-328-1128.

The Blaser Yoakum Team
Brenda Blaser 817.919.0917 and Pam Yoakum 214.929.5535
Office: 817-328-1128